How can I help?

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Street art, abstract reference to copywriting

Do you ever:

  • Struggle to find the words to articulate your project, idea, product or service?

  • Want to create a great story about your business’s sustainability progress, but unsure where to start?

  • Wonder how to make sure you don’t risk greenwashing accusations?

  • Find that you don’t have the time to write about what you do because you’re too busy doing it?

It might be time for a fresh take!

Services

Whatever service you choose, the aim is always to inspire and engage both your internal and external stakeholders.

And of course, increase transparency (and trust), create a clear and consistent voice across platforms, raise brand awareness and boost credibility.

  • Creating balanced, nuanced and transparent communications about your sustainability and/or social impact progress.

    Case Study: Sproud

    Combining years of experience as a copywriter with sustainability knowledge, I use storytelling and compelling narratives backed up by facts and data. This could be in the form of:

    • Blog articles

    • Web content

    • Packaging text

    • Social media content

    • Event information

    • Presentations

    • Reports

  • Turning data into understandable and meaningful narratives that will tell the story of your company’s environmental and social progress over the past year and beyond.

    Case study: Max Burgers

    I deliver a streamlined process that includes:

    • Strategy and structure

    • Interviews with key stakeholders

    • Interpretation of data

    • Writing and editing

    • Collaboration with an art director/designer

    • Guidance on alignment with regulations like the CSRD and the Green Claims Directive

  • Guidance and tools to communicate your sustainability initiatives without fear of greenwashing.

    Whether you are an in-house marketing team, a sustainability manager or even an external communications agency, there are several ways I can guide you:

    • Green claims workshop – a short talk or half-day workshop for your organisation on how to avoid the pitfalls of greenwashing.

    • Greenwash check – an overhaul of your existing communications to guide you to say things in the right way.

    • Crafting a campaign – guidance when developing a specific marketing campaign in line with regulations.

  • Looking for clear, compelling, brand-aligned copy to help sell your products and engage your customers? I help you find the right words to make you stand out.

    I offer:

    • Web copy

    • Articles

    • Blog posts

    • Report content

    • Campaign concepts

    • Taglines

    • Packaging text

    • Exhibition blurb

    • Film scripts

    • UX copy

    • Tone of voice guides