How can I help?

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Street art, abstract reference to copywriting

Do you ever:

  • Struggle to find the words to articulate your project, idea, product or service?

  • Want to create a great story about your business’s sustainability progress, but unsure where to start?

  • Wonder how to make sure you don’t risk greenwashing accusations?

  • Find that you don’t have the time to write about what you do because you’re too busy doing it?

Then this might be just the help you need!

Services

Whatever service you choose, the aim is always to inspire and engage both your internal and external stakeholders.

And of course, increase transparency (and trust), create a clear and consistent voice across platforms, raise brand awareness and boost credibility.

  • Creating balanced, nuanced and transparent communications about your sustainability and/or social impact progress.

    Case Study: Sproud

    Combining years of experience as a copywriter with sustainability knowledge, I use storytelling and compelling narratives backed up by facts and data. This could be in the form of:

    • Blog articles

    • Web content

    • Packaging text

    • Social media content

    • Event information

    • Presentations

    • Reports

  • Turning data into understandable and meaningful narratives that will tell the story of your company’s environmental and social progress over the past year and beyond.

    Case study: Max Burgers

    I deliver a streamlined process that includes:

    • Strategy and structure

    • Interviews with key stakeholders

    • Interpretation of data

    • Writing and editing

    • Collaboration with an art director/designer

    • Guidance on alignment with regulations like the CSRD and the Green Claims Directive

  • Guidance and tools to communicate your sustainability initiatives without fear of greenwashing.

    Whether you are an in-house marketing team, a sustainability manager or even an external communications agency, there are several ways I can guide you:

    • Green claims workshop – a short talk or half-day workshop for your organisation on how to avoid the pitfalls of greenwashing.

    • Greenwash check – an overhaul of your existing communications to guide you to say things in the right way.

    • Crafting a campaign – guidance when developing a specific marketing campaign in line with regulations.

  • Looking for clear, compelling, brand-aligned copy to help sell your products and engage your customers? I help you find the right words to make you stand out.

    I offer:

    • Web copy

    • Articles

    • Blog posts

    • Report content

    • Campaign concepts

    • Taglines

    • Packaging text

    • Exhibition blurb

    • Film scripts

    • UX copy

    • Tone of voice guides