MAX Burgers
MAX Burgers is Sweden’s favourite burger chain, with 196 restaurants in five countries. It was also one of the first burger chains in Sweden. I have worked with MAX on their sustainability reporting since 2022.
The assignment: Sustainability Reporting
Creating a content strategy and writing copy for MAX Burgers’ Sustainability Report for three years in a row. The process includes working closely with MAX’s CSO and Sustainability Strategist to develop a future-focused reporting approach, conducting interviews with key stakeholders, developing case studies and transforming data and analytics into an engaging and cohesive narrative.
